Learning to Unlock a Growth Mindset with David Weaver (Episode #73)

David Weaver is a creative thinker, habit hacker, and raconteur. He is the kind of person who can help us to break up routines and provide more perspectives that will be more useful to meet the times, and move through the world with more insight, courage and wonder. Join us in a journey that people cannot even predict!

Episode Highlights


About Our Guest

A native Iowan, and a 30-plus year advertising and marketing veteran, David has conceived and implemented marketing programs and advertising campaigns that have done more than win gold EFFIEs for effectiveness and a Cannes Gold Lion for creativity, but also differentiated companies in ways that drastically built brands and sales.

Let’s dive into and encourage yourself living with an open mind kicking the door down on possibilities!

Resources Mentioned:

Books: 

Links:

Connect with David on LinkedIn. Don’t forget to go and visit his website https://www.accesscmo.com/ , to know more about him, and how to live with an open mind!

Show Notes

[00:01 – 8:18] Opening Segment
  • I introduce Dave Weaver 
    • Bio 
  • Dave gives a bit of background around his life and work 
    • Growing up in the middle of the Country – Iowa
    • Dave’s decision about studying law.
    • Marketing and advertising career.
    • Dave’s experience living in different cities.
  • Tasting other cultures.
  • Moving to Vermont.
[08:19 – 20:16] Notion of Collective Imagination
  • Dave’s perception about the given of imagination.
    • Tools and techniques to really grow imagination.
    • Things Dave is fighting against.
  1. Fear.
  2. Creativity is not toggle.
  • The personal training philosophy. 
    • Creativity should be developed like a muscle.
    • 10 weeks engagement program.              
  • People begin to live a life in a non-creative and imaginative way.
  1. People put them in a box.
  2. They put themselves in a box.
  • Essence of collective imagination is intellectual diversity.
    • Get people to see the world through other people’s lenses.
  • What if you were an introvert person?
  • How would you look at this problem in a different way?
  • The result of humans having predicte minds. 
    • Limited understanding of what is going on in the reality of another person’s world.
    • There can be some obstacles:
  1. Empathy and trust can be affected.
  2. Judgment because of social media.
[20:17 –  38:01] Transparency is Magnetic
  • The role of social media dynamic.
    • Contempt without context can provoke dangerous problems.
    • Changing contempt to curiosity.
    • “Social media isn’t very social”
  • Dave’s concern about losing the ability to communicate.
    • His speech: losing our shared stories as a society.
    • What the pandemic has brought:
  • Having conversation via screens.
  • Portraits of an aspirational self.
  • People are nor transparent about what they feel: They don’t tell the whole truth.
  • Intellectual discourse around inequality.
    • Stories are more powerful than facts.
    • Stories move hearts.
    • Hesitation moments.
    • Empathy.
  • Transparency builds trust.
    • Advantages of pandemic in Dave’s life: 
      • Health.
      • Travel.
      • Quality time.
      • Growth.
  • Changing the negative dialog to goddess and progress.
  • Dave’s hope is to open our hearts and screens to our realities to represent ourselves a little more.
  • Bring out the best in humanity and amplify our future on The Goodness Exchange
  • More information on how you can join in below
[38:02 – 47:03] How we make our working lives.
  • Notion to change the narratives of working lives.
  • The business language is the language of war.
    • The language around marketing and advertising is inherently exclusionary.
    • The way people interact.
  • It is built based on a world of threat. 
  • Dave’s belief about growth mindset vs fixed mindset.
    • Bring your own awareness.
    • The change starts with you.
    • Dave’s new law: we are never woke, we wake.
  • How people can create culture words.
    • Critical thinking.
    • Protection of people’s dignity.
    • The gratitude economy.
  • How do we handle this?
  • How can we be more collaborative?
  • Understanding that everyone has his/her own story.
  • The friction of the world we live in with.
[47:04 – 1:00:14] Closing Segment
  • The power of the pause.
  • 20 slides in 5 minutes.
    • The American Story is Changing…In Real Time.
    • What happens when we are not on the same page and telling the same story?
    • Vulnerability and emphaty.
  • Bring back a sense of humor.
    • How to write funny – Scott Dikkers
    • Tween the new Trend
  • First Time Hearing Phil Collins – In the Air Tonight Reaction.
  • How to connect with Dave and his work .   
    • Links below 
  • Give a review and rating, and share this episode with others
  • Final announcements 

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