The Truth Behind the Conspiracy of Goodness with Liesl Ulrich-Verderber (Episode #27)
Our thought leader for today is Liesl Ulrich-Verderber, Chief Executive Officer of the Ever Widening Circles. She also founded the Amazing World Media and EWCed to collate innovative and inspiring videos that also trigger curiosity and creativity among their target audience.

In this episode, Liesl will talk about the variety of ways to see goodness in a world that brings us negative thoughts, ideas, and news. We categorize those ways under the umbrella term, Conspiracy of Goodness. It involves building a community based on vulnerability to allow people to be themselves while still contributing valuable inputs to their peers.
Resources Mentioned:
- Ever Widening Circles Episode 25: How to Get People To Take Care of the Oceans with Nathan Robinson
- TEDxNaperville: Exposing the Conspiracy of Goodness. | Lynda Ulrich
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Email [email protected] to reach out to Liesl or connect with her on LinkedIn and Instagram.
[00:01 – 09:34] Opening Segment
- Let’s get to know Liesl Ulrich-Verderber
- How the Ever Widening Circles took shape
- Is Liesl a natural optimist?
[09:35 – 24:49] User-Driven Community
- What we should realize about the news we see every day
- Let’s focus on the people, not the numbers
- Liesl tells us how
- The value of a user-driven community for Liesl
[24:50 – 36:15] A Smaller and More Connected World
- Why you should be networking with people now
- The possibilities brought by the COVID-19 pandemic
- Why join the Conspiracy of Goodness Network?
- Link below
[36:16 – 50:59] Appreciative Inquiry of Goodness
- How to build a flourishing community and supportive culture
- Based on vulnerability
- What is the Appreciative Inquiry of Goodness and why should we be aware of it?
- The characteristics of a well-intentioned agenda
[51:00 – 01:04:30] Conspiracy of Goodness
- Why we are conspiring to find goodness in the world
- Listen to the story about the Conspiracy of Goodness
- Liesl tells us why this is still an amazing world
[01:04:31 – 01:06:44] Closing Segment
- Connect with Liesl. Links below
- Final words and announcements