The unexpected currency of the Gratitude Economy.
Many of us in the Gratitude Economy have a cherished thank you note on our desk, or a tender voicemail of gratitude that we haven’t erased. In fact, if you are going the extra mile for folks, you probably get many “tender comments” from people whose lives you’ve improved. In this video you’ll learn how to use these metrics as a measure of success, instead of focusing on money… and why that matters.
What is the Gratitude Economy?
In short, it is a part of the larger economy where people have stopped shopping for the best deal, and instead, they lead with their values. They are looking for brands that are contributing to the greater good, not just their shareholders. They are looking for local businesses that go the extra mile, places that feel like trusted advisors.
In fact, fully 69% of consumers now self-identify as “values driven”, meaning they are making conscious choices to do business with individuals and companies they are grateful for. Think about the hair-dresser you drive across town for because they make you feel like a million bucks, or a global outdoor gear company who is giving all their profits to stop climate change.
This is the growing Gratitude Economy. And the best part, is that we can all both work in it and participate as consumers.
It’s a win for people, business and our shared futures.