Collection The Business of Goodness

The Business of Goodness video series is built to help you connect your work and your business to the Gratitude Economy–a larger economy where people have stopped shopping for the best deal, and instead, they lead with their values.

69% of consumers now self-identify as “values driven”, meaning they are making conscious choices to do business with individuals and companies who are doing their part for people and the planet. Is your organization ready to grow and thrive in this new way of doing business?

10 min read

Image: Sargassum washed up on the beach.

Turning Stinky Invasive Seaweed into Hurricane-Proof Homes

Every morning at dawn, beachcombers along the North American coastlines are raking up forty tons of the smelly, invasive seaweed known as sargassum. This insane amount of seaweed is a burden to most, but one man saw it as a resource, and what he did with it is inspiring a whole new wave of innovation around the world.

4 min watch

Why You Should Consider Your Legacy Every Working Hour

If you want a real sense of work/life balance, it won’t come down to how many hours you spend working, it will come down to doing work that engages what you are uniquely built to contribute. Legacy is the feelings you leave inside others. This video will help you expand your perspective about the sentiments of joy and confidence you are leaving in your wake all day every day.

4 min watch

Want a Working Life with Purpose?

After watching this video you’ll understand what the “Gratitude Economy” is, you’ll start seeing signs of it all around you, and most importantly, you’ll see how to be a part of it, in both your working life and as a consumer.

3 Ways to Help Your Business Stand Out

After watching this video you’ll learn three simple ways you and your business team can stand out from the crowd, and gain people’s unquestionable loyalty. You will also understand your own loyalty to businesses you love and be able to replicate those qualities in your working life.

There’s No Competition at the End of The Extra Mile!

80% of your customers are willing to pay more for a better “customer experience.” In this video, you learn how to harness the power and joy of working with a team of people who go the extra mile when it comes to building relationships with customers.

How Honesty Can Win Friends in the Gratitude Economy

Most of us have a circle of businesses that we consider “trusted advisors” in our lives. This is a huge part of the Gratitude Economy. It could be anyone from the dry cleaner you drive across town for, to the dental hygienist who tells it like it is, to a wise, grandfatherly attorney. In this video, you will learn why you want to be a “trusted advisor” to people and how to help customers feel like they have “an insider” in their corner, and that can be you!

A New Way to Measure Success in the Gratitude Economy

Many of us in the Gratitude Economy have a cherished thank you note on our desk, or a tender voicemail of gratitude that we haven’t erased. In fact, if you are going the extra mile for folks, you probably get many “tender comments” from people whose lives you’ve improved. In this video you’ll learn how to use these metrics as a measure of success, instead of focusing on money… and why that matters.

Positive news for curious people.

There is a wave of goodness and progress well underway, all around the world.

In a bustling world where speed often dictates suc

CALLING ALL CHEESE-LOVERS! 🧀⁠ Join us on an u

Nature has already solved so many of our modern-da

42% of Americans avoid the news because it “grin