Authors

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your, business, healthcare space, or classroom, please reach out to her!
Liesl Ulrich-Verderber
Chief Executive Officer
Liesl Ulrich-Verderber is the co-founder and CEO of the Goodness Exchange. Since 2014, the Goodness Exchange has been a leader in bringing people instant access to positive news without politics or ads to help them cut through today’s negative noise and cultivate a more positive worldview.
Liesl graduated from Harvard University in 2015 and brought her talents to the Goodness Exchange in its earliest form to help transform it into a global media company with over 175,000 followers worldwide and platforms that have touched education, healthcare, and business. Her background in design, writing, business, education, neuroscience, and economics gives her a unique perspective in the worlds of business and digital media. She uses this perspective to help people navigate today’s overwhelming media landscape to see “behind the curtain” and make better decisions to serve their mental health and sense of wellbeing.
Contrary to what many people assume, Liesl has not been a life-long optimist. After a decade of working to understand the psychology and neuroscience of what makes people tick in her studies at Harvard, extensive cultural immersion traveling and studying around the world, and her work, she has seen her own approach to the world evolve and discovered some of the ways positive news changes us on a fundamental level. She doesn’t approach positive news from an angle of rose colored glasses or “hoping for the best.” Instead, she works to give people a solutions-based, research-backed understanding of how we can use positive news as a way to improve many aspects of our lives.
Her work with the Goodness Exchange now focuses on helping organizations reduce burnout and increase employee wellbeing and retention by making positive news a part of their wellness benefits and cultural initiatives. Today, she shares her knowledge and insights about the tangible impact positive news can make in our lives by speaking both virtually and in person.

By the age of 27, Liesl was also the founder of three media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform where people who value and work in goodness can connect, collaborate, and change the world together.
Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.
Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"
Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.
Find Liesl on Instagram @Liesl.UV!
Author's Articles

The Remarkable Organization Saving Kenya’s Orphaned Elephants
Meet the remarkable people behind one of their most successful (and adorable) programs protecting the world's remaining wildlife, the Elephant Orphanage. For over 40 years the Sheldrick Wildlife Trust has been transforming and inspiring hearts and minds!

Oh Dam! How Beavers are Master Environmental Engineers… and Might Just Save the World
Imagine if we had millions of eager, highly skilled, environmental engineers, ready to devote their lives to fight drought, forest fires, and flooding — 24/7, 365 days a year — never asking for payment, just wanting to be left in peace. Wouldn’t we want to welcome them to our communities? Well, you don’t have to hope they show up, they’re already here! They just aren’t people, they’re beavers.

The Green Book: Why a 1950’s Travel Guide is Important Today!
In a time before the internet and GPS, Victor Green connected people all across the United States! He created a revolutionary travel guide that made the tradition of family road trips explode across the country! Here's how the Green Book changed history—and why you've probably never heard of it.

Generations of Love Sewn into the Quilts of Gee’s Bend
In a tiny community tucked in a bend in the Alabama River, quilters are carrying on a tradition over a century old. In the past few decades, their quilts have moved from bedroom cupboards to the walls of museums across America! Here's their beautiful story.

A Tale of Two Artists: The Beauty of Merging Artforms
What happens when you take a graffiti artist and a painter and give them one day to create a mural together? (Spoiler: it's definitely some sort of magic!)

Tea Time! How History’s Favorite Beverage Has Shaped Our World
Did you know you probably have some fascinating connection to tea? This beverage has reshaped history and cultures around the world and led to many aspects of our lives today. So what does that say about some of the universals of human nature and our shared humanity?

Why is the News so Negative?
You hear the complaint all the time, "Why is the news so negative?". The answer may have more to do with us than the actual state of the world.

Meet the Hindu Bagpipers Bringing Cultures Together
It's easy to look back and see that some of the best innovators in history brought together two things that no one had ever thought to combine. For the best kind of ingenious fun with that concept, take a look at The Shree Muktajeevan Swamibapa Pipe Band: a worldwide organization of Hindu bagpipers who blend Indian and Scottish music in a brilliant cultural mashup!

Light Pollution is Stealing Our Stars–Here’s How We Can Take Them Back
Discover how light pollution is stealing our stars and learn practical steps you can take to help bring back the night sky for future generations.

Can You Hear the Golden Ratio?
Could there really be a universal ratio that unites beauty, nature, and art? The Golden Ratio can be found all over the place if you know where to look. But did you know it's found in music too? Is this coincidence, on purpose, or a creative tool? We'll let you test it out and decide for yourself!

How Our Dinner Plates Reflect Diversity, Yet Unite Humanity
What does dinner look like around the globe? Matthieu Paley, a National Geographic Photographer, set out to document the culture of food in places untouched by supermarkets.

The World’s Largest Musical Instrument is Hiding Inside This Cave
Explore the mesmerizing fusion of music and nature beneath the hills of Virginia, where the Great Stalacpipe Organ transforms the Earth into an enchanting musical marvel.
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There is a wave of goodness and progress well underway, all around the world.