Image: Liesl Headshot

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your healthcare space or classroom, please reach out to her!

Liesl Ulrich-Verderber

Chief Executive Officer

Liesl Ulrich–Verderber is CEO of the Goodness Exchange (formerly Ever Widening Circles), a global positive media company with 6 platforms created with the goal of proving that it is still an amazing world.

By the age of 27, Liesl was also the founder of three of those media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform (that you today know as the "Premium" membership level of the Goodness Exchange) where people who value and work in goodness can connect, collaborate, and change the world together.

CU Photo // Steve Jacobs

Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.

Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

Liesl is also an avid canoer!

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"

Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.

Find Liesl on Instagram @Liesl.UV!

Author's Articles

Image: Three bins in a row, a green bin labeled compost, a red bin labeled waste, and a yellow bin labeled recycle

Want to Reduce your Waste? Here’s a Guide to Get You Started

If you’ve ever stood in front of an array of waste bins at the airport holding your empty coffee cup wondering “Is this garbage? Is this recycling? What do I do with this stuff?” and you desperately wanted to do the right thing but didn’t know what to do, this is the article for you. We’re going to break down what’s waste, what’s not, and what we can do to make waste a thing of the past.
Image: A close up of a woman with eyes closed, listening intently to use echolocation and see the world with sound

Seeing the World with Sound: How Humans Can Learn to Use Echolocation!

Close your eyes and just take a second to listen to the world around you. Can you pick a single sound out of the noise and locate where it’s coming from? For those who are blind or vision impaired, the idea of “seeing” with sound isn’t far off. In fact, there is a growing community of people around the world who are using a technique called "FlashSonar" to train their brains to see the world around them in stunning detail using sound.
Image: A man walking down a side walk in front of an orange mural with blue writing that says "Good", using street wisdom practices.

Turn off Autopilot: See the World with Fresh Eyes Using Street Wisdom

How often are we on autopilot when we are on our routine commutes? When was the last time you really noticed your surroundings as you walked through downtown? Did you really notice the sounds of the birds when you walked into your backyard to tend the garden? We spend so much time getting from one place to another to “do things” that we hardly ever look at the spaces between those tasks and see their richness. Here's how we can change that with Street Wisdom.
Image: A child wearing arm floaties and splashing in the water on the beach, under the beating sun protected by the ozone layer.

We’ve Halted a Major Climate Crisis Before. Here’s How We Can Do It Again

What if more people knew the success stories when it comes to solving the world’s big problems? In 1987, all 198 UN Member States adopted a protocol that’s still in effect today, and is estimated to repair the planet’s damaged ozone layer by 2065. Here’s the proof you’ve been looking for that the world came together to halt a major climate crisis before, and it is possible for us to do it again.
Image: The tide rolling in on a beach from above.

Using the Moon to Power our Cities with Tidal Power

What if the moon could be our next renewable energy source? Okay, maybe not the moon itself, but a force that it’s controlled since the first oceans covered our planet: the tides. More consistent and constant than wild or solar, this energy source could be the next leap in renewable energy.
Image: A man doing a cartwheel on the beach - an example of one of the activities suggested by the algorithm to help you get out of a rut.

Stuck in a Rut? Here’s a Counterintuitive Way to Start Living Again

For two years, software engineer Max Hawkins let an algorithm randomize his life. Making every decision from where he ate dinner to what city he moved to, the algorithm freed Max from the monotony of routine and showed him the incredibly important way our preferences blind us to the world. Here's how his experiment can improve your life, too.
Image: Star Trek star Nichelle Nichols, whose work on the show grew to a diversity campaign within NASA

Boldly Going Where No Black Woman Had Gone Before: How Star Trek Changed NASA

Star Trek's Nichelle Nichols (Lieutenant Uhura) changed far more than the television game. As one of the only black women on the small screen at the time and with words of encouragement from Martin Luther King Jr., this champion for diversity changed not only the history of science fiction, but the history of space exploration. Her work became undeniable proof that if you can see it, you can be it.

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