Image: Liesl Headshot

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your, business, healthcare space, or classroom, please reach out to her!

Liesl Ulrich-Verderber

Chief Executive Officer

Liesl Ulrich-Verderber is the co-founder and CEO of the Goodness Exchange. Since 2014, the Goodness Exchange has been a leader in bringing people instant access to positive news without politics or ads to help them cut through today’s negative noise and cultivate a more positive worldview.

Liesl graduated from Harvard University in 2015 and brought her talents to the Goodness Exchange in its earliest form to help transform it into a global media company with over 175,000 followers worldwide and platforms that have touched education, healthcare, and business. Her background in design, writing, business, education, neuroscience, and economics gives her a unique perspective in the worlds of business and digital media. She uses this perspective to help people navigate today’s overwhelming media landscape to see “behind the curtain” and make better decisions to serve their mental health and sense of wellbeing.

Contrary to what many people assume, Liesl has not been a life-long optimist. After a decade of working to understand the psychology and neuroscience of what makes people tick in her studies at Harvard, extensive cultural immersion traveling and studying around the world, and her work, she has seen her own approach to the world evolve and discovered some of the ways positive news changes us on a fundamental level. She doesn’t approach positive news from an angle of rose colored glasses or “hoping for the best.” Instead, she works to give people a solutions-based, research-backed understanding of how we can use positive news as a way to improve many aspects of our lives.

Her work with the Goodness Exchange now focuses on helping organizations reduce burnout and increase employee wellbeing and retention by making positive news a part of their wellness benefits and cultural initiatives. Today, she shares her knowledge and insights about the tangible impact positive news can make in our lives by speaking both virtually and in person.  

CU Photo // Steve Jacobs

By the age of 27, Liesl was also the founder of three media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform where people who value and work in goodness can connect, collaborate, and change the world together.

Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.

Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

Liesl is also an avid canoer!

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"

Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.

Find Liesl on Instagram @Liesl.UV!

Author's Articles

12 min read
Image: Golden Ratio spiral over image of saxophone player

Can You Hear the Golden Ratio?

Could there really be a universal ratio that unites beauty, nature, and art? The Golden Ratio can be found all over the place if you know where to look. But did you know it's found in music too? Is this coincidence, on purpose, or a creative tool? We'll let you test it out and decide for yourself!
14 min read
Image: People in a crowd dancing at a concert

How Music Reshapes Our Brains

Have you ever gotten chills when the right song comes on? What about that feeling of euphoria you experience singing your favorite song at the top of your lungs on a beautiful day? Is this just a quirk of humanity or is there something deeper going on here that connects us to our shared humanity? Science has some pretty remarkable answers to these questions!
5 min read
Image: Humpback whales waving with their tails at some swimmers.

Whales Have Viral Music, Too!

Did you know humpback whales have viral songs, too? Just like us, humpback whales love a catchy new tune. From Australia all the way to Ecuador, viral whale songs are taking over the ocean. This astonishing discovery is changing how we see whales and ourselves in the natural world.

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Positive news for curious people.

There is a wave of goodness and progress well underway, all around the world.