Image: Liesl Headshot

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your healthcare space or classroom, please reach out to her!

Liesl Ulrich-Verderber

Chief Executive Officer

Liesl Ulrich–Verderber is CEO of the Goodness Exchange (formerly Ever Widening Circles), a global positive media company with 6 platforms created with the goal of proving that it is still an amazing world.

By the age of 27, Liesl was also the founder of three of those media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform (that you today know as the "Premium" membership level of the Goodness Exchange) where people who value and work in goodness can connect, collaborate, and change the world together.

CU Photo // Steve Jacobs

Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.

Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

Liesl is also an avid canoer!

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"

Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.

Find Liesl on Instagram @Liesl.UV!

Author's Articles

Image: The tide rolling in on a beach from above.

Using the Moon to Power our Cities with Tidal Power

What if the moon could be our next renewable energy source? Okay, maybe not the moon itself, but a force that it’s controlled since the first oceans covered our planet: the tides. More consistent and constant than wild or solar, this energy source could be the next leap in renewable energy.
Image: A man doing a cartwheel on the beach - an example of one of the activities suggested by the algorithm to help you get out of a rut.

Stuck in a Rut? Here’s a Counterintuitive Way to Start Living Again

For two years, software engineer Max Hawkins let an algorithm randomize his life. Making every decision from where he ate dinner to what city he moved to, the algorithm freed Max from the monotony of routine and showed him the incredibly important way our preferences blind us to the world. Here's how his experiment can improve your life, too.
Image: Star Trek star Nichelle Nichols, whose work on the show grew to a diversity campaign within NASA

Boldly Going Where No Black Woman Had Gone Before: How Star Trek Changed NASA

Star Trek's Nichelle Nichols (Lieutenant Uhura) changed far more than the television game. As one of the only black women on the small screen at the time and with words of encouragement from Martin Luther King Jr., this champion for diversity changed not only the history of science fiction, but the history of space exploration. Her work became undeniable proof that if you can see it, you can be it.

Follow Us

You’re not alone in caring.
There is a wave of goodness and progress well underway, all around the world.