Authors

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your, business, healthcare space, or classroom, please reach out to her!
Liesl Ulrich-Verderber
Chief Executive Officer
Liesl Ulrich-Verderber is the co-founder and CEO of the Goodness Exchange. Since 2014, the Goodness Exchange has been a leader in bringing people instant access to positive news without politics or ads to help them cut through today’s negative noise and cultivate a more positive worldview.
Liesl graduated from Harvard University in 2015 and brought her talents to the Goodness Exchange in its earliest form to help transform it into a global media company with over 175,000 followers worldwide and platforms that have touched education, healthcare, and business. Her background in design, writing, business, education, neuroscience, and economics gives her a unique perspective in the worlds of business and digital media. She uses this perspective to help people navigate today’s overwhelming media landscape to see “behind the curtain” and make better decisions to serve their mental health and sense of wellbeing.
Contrary to what many people assume, Liesl has not been a life-long optimist. After a decade of working to understand the psychology and neuroscience of what makes people tick in her studies at Harvard, extensive cultural immersion traveling and studying around the world, and her work, she has seen her own approach to the world evolve and discovered some of the ways positive news changes us on a fundamental level. She doesn’t approach positive news from an angle of rose colored glasses or “hoping for the best.” Instead, she works to give people a solutions-based, research-backed understanding of how we can use positive news as a way to improve many aspects of our lives.
Her work with the Goodness Exchange now focuses on helping organizations reduce burnout and increase employee wellbeing and retention by making positive news a part of their wellness benefits and cultural initiatives. Today, she shares her knowledge and insights about the tangible impact positive news can make in our lives by speaking both virtually and in person.

By the age of 27, Liesl was also the founder of three media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform where people who value and work in goodness can connect, collaborate, and change the world together.
Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.
Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"
Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.
Find Liesl on Instagram @Liesl.UV!
Author's Articles

Save the World One Paper Towel at a Time
Want to be a part of making the world a little better place? Here's a profoundly simple but impactful way to start! The U.S. uses 13 billion pounds of paper towels a year! And you—yes you—can begin to make a dent in that after you learn to shake and fold.

#DialogueCoffee: Why We Need More Difficult Conversations
The world can feel pretty divided right now, but we have a fix for you. It's a technique called #DialogueCoffee and it makes talking to someone with an opposing viewpoint on the world a little easier (and much much more rewarding). Here's the story of how it came to be!

Can Your Buttons Change the Way You Look at the World?
It's a simple innovation but the button is one of many small wonders we see every day. So what is it that makes the button so special, and could learning about it make us happier, maybe even come up with the next small wonder? It can!

Lost Wallets Proving It’s Still an Amazing World
When YouTuber Mark Rober lost his wallet, he turned it into an opportunity see if a lost wallet could prove people are good (or not) and the results... well, they're pretty surprising.

Our Plastic Waste Problem: It’s Not About Perfection
We all know that plastic waste is a huge problem, but what are we supposed to do about it? Turns out there's a lot we can do with just a few little changes!

The Shoe that Grows Keeps Growing!
What if more businesses were built to have a positive impact on the world? Kenton Lee, founder of The Shoe that Grows, is working to make an even greater positive impact on the globe with the launch of GroFive and Expandals!

Solving Big Problems with Simple Solutions: Practical Compassion and The Shoe That Grows
Have you seen The Shoe That Grows? This genius idea is changing lives across the globe and it didn't come from a millionaire or a world-renowned inventor but a real person just like us! Here's his story!

How Ripe Bananas Can Shift Perspectives: Wisdom from Oliver Sacks
Here's some wisdom from Oliver Sacks on how green bananas and an old H.G. Wells story helped him learn about valuing perspectives outside of the "norm".

Saving Rivers by Turning Toxins Into Art!
How can painting with toxic sludge save rivers? Two professors at Ohio University are teaming up to combine art and science to conserve and protect polluted waterways!

To Chase a Cheese
The Cooper's Hill Cheese Rolling Festival might be one of the strangest annual events in the world. This is what happens when thousands of people cram onto a hillside to watch brave souls chase a wheel of cheese down an almost vertical incline...
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There is a wave of goodness and progress well underway, all around the world.