Through the dust of two world wars, one civil war, and many society-shaking revolutions in between, one small bakery has stood its ground in the small Irish village of Cappoquin. But how have they managed this, while so many other businesses have disappeared? Ah—it seems, my dear friends, it’s all in the bread.
Change is a constant for most of the world. But, behind the doors of Barron’s Bakery, four generations have stood, unwavering in the face of a moving world, and continued to bake delicious bread for the people they care about.
As most anyone can attest—yes, even you who has “sworn off bread” for years—there’s nothing quite as amazing as getting that first whiff of a fresh loaf, hearing the crack of the crust as the blade of your knife carves off your first taste, and feeling the softness of the fresh bread on your tongue. It envelopes you; makes you feel like you’re home, safe, nourished. It’s an important part of humanity, bread. Heck, even the French declared boulangeries (bakeries in France) essential businesses during COVID-19 so they can keep getting their baguettes!
But what does this all have to do with keeping a long-standing business alive and well in a Wonder-Bread world? Well, it comes down to your mission. Why do you do what you do?
“Good bread is good for you.”— Esther Barron
I’ve never agreed with a quote more. From the first time I ever slathered butter onto a warm, crusty piece of homemade bread, I was a believer. Bread has a supernatural power! I don’t know what it is—maybe it’s simply the way it bundles fats and carbohydrates into a delicious form of energy and sustenance, or maybe it’s magic of tradition and history that binds us to the loaves.
Whatever it is, people have been eating the diverse range of doughs we call bread for a very, very long time; at least 14,000 years according to a recent discovery of a particularly stale slice. (Here’s more info on that—there’s a picture!)
And around the village of Cappoquin, Ireland, the Barron family has been nourishing their communities with this same food, in the same spot, for over 130 years.
We’re lucky enough to hear the lovely Esther Barron, the latest bearer of the bread torch, in this beautiful film from The Perennial Plate. She chats about how her family’s business has been able to survive the industrialization of breadmaking and the hardships of war and economics that forced many of their neighbors to close up shop. It’s a message I think we could all bear hearing—if not, at least, for the drool-worthy experience of watching fresh bread come to life!
“A whole change in culture about bread… and it was brought on by people who were into making money, as opposed to making bread. Whereas, I come from a tradition of people who were making quality bread to nourish people. That’s how we stayed in business.”— Esther Barron 2
When it comes to living a good life, it’s a lot like making good bread.
Are you offering over-processed, over-manufactured, shelved bread to the world? Or are you giving the world a whole wheat loaf, packed with nuts, berries, and seeds?
When we’re working in the service of others, in some way, in our lives, it’s a lot like baking good bread; we’re nourishing the people around us and bringing them joy! What we do adds to the world and sustains us and our communities in the hardest times!
Looking at the crafts and businesses that have lasted for generations is a great way to shape a blueprint for your own ventures.
If you’d like to get started down that route, I highly suggest checking out how these organizations have learned to bridge tradition with good business!
Alaffia: Proof that Traditions are a Global Resource We Can All Enjoy!
Does economic prosperity always have to come at the cost of tradition? Or can tradition help us create an even better business model? Let us introduce you to Alaffia, a company that has found a way to harness centuries of knowledge to empower a new generation of skilled craftswomen.Read More
How a Vancouver Hotel Is Supporting First Nations Artists
How can a hotel support the art and culture of a community? When it comes to doing good business that’s good for the world, Skwachàys Lodge has created a model for supporting Indigenous artists while giving people a world-class vacation in Vancouver!Read More
Celebrating Culture and Empowering Youth in Hawaii
How can farming blend scholarship, tradition, empowerment, and service to the community? MA’O farms in Hawaii is empowering the young people of Oahu’s Waianae coast with a program that is changing countless lives and building a stronger future!Read More
While not all of us can go out to get fresh-baked, highly nutritious bread, we may just be able to make some ourselves.
Stay open to new possibilities!
“No problem can be solved from the same level of consciousness that created it.” —Albert Einstein
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