Image: Liesl Headshot

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your healthcare space or classroom, please reach out to her!

Liesl Ulrich-Verderber

Chief Executive Officer

Liesl Ulrich–Verderber is CEO of the Goodness Exchange (formerly Ever Widening Circles), a global positive media company with 6 platforms created with the goal of proving that it is still an amazing world.

By the age of 27, Liesl was also the founder of three of those media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform (that you today know as the "Premium" membership level of the Goodness Exchange) where people who value and work in goodness can connect, collaborate, and change the world together.

CU Photo // Steve Jacobs

Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.

Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

Liesl is also an avid canoer!

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"

Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.

Find Liesl on Instagram @Liesl.UV!

Author's Articles

Image: Tattoo artist tattooing a flower

Giving Our Skin Superpowers with Tattoo Nanotechnology

You've probably heard of wearable technology, but what if your own skin could be used as a form of technology? What if it could tell you things about your health and wellness you didn't have access to before? Nanoscience is teaming up with an unexpected artform to create an innovation that could revolutionize our collective future!
Image: Grandmother looking through binoculars

Aging Gracefully Alongside Your Loved Ones

What if love and laughter could replace some of the struggles we face as our loved ones age and their memories decline? Could we see them and ourselves in new ways? Here are some insights from caretakers who have found ways to bring their relationships to life with a little creativity.
Image: Two dung beetles rolling a perfect ball of dung ten times larger than they are!

The Planet’s Unsung Hero, the Dung Beetle

There's a remarkable reason why there is not dung everywhere in our world. Think about it: the multitudes of creatures on this planet produce a lot of waste! So, what happens to all of it? Well, let us introduce you to one of the planet's greatest unsung heroes, the dung beetle! Get ready to be astonished.
Image: Group of school children wearing the shoe that grows

The Shoe that Grows Keeps Growing!

What if more businesses were built to have a positive impact on the world? Kenton Lee, founder of The Shoe that Grows, is working to make an even greater positive impact on the globe with the launch of GroFive and Expandals!

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There is a wave of goodness and progress well underway, all around the world.