Authors

Liesl is our CEO and the founder of two other platforms in the Goodness Exchange orbit: our education site at EWCed and our endeavor to improve business and healthcare culture at Amazing World Media. She is a Harvard grad with a laser focus on using her background in design, economics, and education to make the world a better place for others. She also brings a global perspective to her work background in international travel and study. If you’d like to collaborate with the Goodness Exchange or discuss how our content can integrate into your, business, healthcare space, or classroom, please reach out to her!
Liesl Ulrich-Verderber
Chief Executive Officer
Liesl Ulrich-Verderber is the co-founder and CEO of the Goodness Exchange. Since 2014, the Goodness Exchange has been a leader in bringing people instant access to positive news without politics or ads to help them cut through today’s negative noise and cultivate a more positive worldview.
Liesl graduated from Harvard University in 2015 and brought her talents to the Goodness Exchange in its earliest form to help transform it into a global media company with over 175,000 followers worldwide and platforms that have touched education, healthcare, and business. Her background in design, writing, business, education, neuroscience, and economics gives her a unique perspective in the worlds of business and digital media. She uses this perspective to help people navigate today’s overwhelming media landscape to see “behind the curtain” and make better decisions to serve their mental health and sense of wellbeing.
Contrary to what many people assume, Liesl has not been a life-long optimist. After a decade of working to understand the psychology and neuroscience of what makes people tick in her studies at Harvard, extensive cultural immersion traveling and studying around the world, and her work, she has seen her own approach to the world evolve and discovered some of the ways positive news changes us on a fundamental level. She doesn’t approach positive news from an angle of rose colored glasses or “hoping for the best.” Instead, she works to give people a solutions-based, research-backed understanding of how we can use positive news as a way to improve many aspects of our lives.
Her work with the Goodness Exchange now focuses on helping organizations reduce burnout and increase employee wellbeing and retention by making positive news a part of their wellness benefits and cultural initiatives. Today, she shares her knowledge and insights about the tangible impact positive news can make in our lives by speaking both virtually and in person.

By the age of 27, Liesl was also the founder of three media outlets aimed at elevating goodness and progress for us all: an education site EWCed, an endeavor to improve business and healthcare culture at Amazing World Media, and the Conspiracy of Goodness Network, a personal and professional growth platform where people who value and work in goodness can connect, collaborate, and change the world together.
Her intention is simple: to celebrate the quiet wave of goodness and progress going on all around us that almost no one knows about, and open a new era for us all by changing the negative dialogue of our times.
Pretty audacious aspirations, but the unique alchemy of her upbringing is shining a light on an enormous positive wave, well underway in the world, that almost no one knows about… yet. This will change if Liesl has anything to say about it.

She was raised in the Green Mountains of Vermont and brought her rural sensibilities to a Harvard education; a combination that is kicking the doors open on possibility. With a laser focus on using her background in design, economics, and education to make the world a better place, she has developed a personal mantra around what she gives her attention to: “Is it novel? Is it useful? How does it help?"
Carrying both Irish and US passports, she also brings a global perspective to her work, having spent most of her life traveling to off-the-beaten-path places around the world. As a global citizen, Liesl is uniquely positioned to dig in and answer some of the most important questions of our time.
Find Liesl on Instagram @Liesl.UV!
Author's Articles

The Secret to a Long and Healthy Life? FUN!
Fun isn’t just for kids. Making it a part of our daily lives and encouraging playfulness, connection, and flow has benefits that lead us to live longer, healthier lives.

Monarch Butterfly Migration: A Breathtaking Journey
The Monarch Butterfly migration is one of the most remarkable journies on this planet. Join us for the breathtaking details, on a journey of your own to explore the science, culture, and conservation. In the end, we'll stand in awe of this feat of nature!

The Secrets Hidden in Your Sunday Crossword
There's a lot more to these puzzles than meets the eye. So what goes into making them? Why do we love them so much? And is there really any truth to the claims that completing a puzzle a day will ward off aging? Here's all you could want to know about the world of crosswords, with a bit of fun added in! (We promise, it's quite exciting!)

Ukraine Family Uses Etsy to Keep Heirloom Weaving Tradition Alive
In the Carpathian mountains of Ukraine, the Kischuk family has taken to the internet to keep the centuries old tradition of weaving lizhnyk blankets alive. From sheep to final shipping, Natalya Kischuk and her husband Yaroslov, along with their children, use traditional methods handed down for generations to craft beautiful blankets, rugs, and clothing that are now enjoyed by people around the globe.

NASA Technology is Being Used to Save Coral Reefs
Coral reefs are some of the most important ecosystems on the planet to each and every one of us, but few realize the connection. You may know coral is in danger, but the future isn't as dark as we so often hear. Meet the people who are hard using amazing, cutting-edge technology to save our corals and building a brighter future for us all!

How the Jump Rope Became an Elite Sport and a Symbol of Community
Double dutch may be one of the most underrated sports out there. These young athletes combine football star levels of footwork with the flexibility of gymnasts and the speed of sprinters. Better yet, they are a part of a community built to give them the support and love they need. Now this is inspiring!

Conservation Success! How Out of the Box Thinking Saved an Adorable Fox
Now here's something to celebrate! A novel model for bringing back a thriving population of an endangered species on our planet! The secret? Take a look at how a new way of thinking saved an adorable species of fox!

The Conspiracy of Goodness™ is All Around You, And You’re Probably a Part of It!
Here’s a conspiracy you’ll want to be a part of: the Conspiracy of Goodness. Despite what we see in the news, the world is filled with goodness and progress! Need proof? Here’s what we’ve learned after writing 1000 articles celebrating over 2500 individuals and organizations working towards a better future.

Artificial Intelligence is Revolutionizing Farming. Here’s How
In the next 30 years, we will have to drastically change the way we feed the world. Our food future may rely on combining the wisdom of generations of farmers with the precision and power of artificial intelligence. Here’s what that future looks like!

How Fallible is Your Brain? Why You Should Question What Seems Obvious
What illusion are you believing? Magician and puzzle master David Kwong knows a thing or two about tricking our brains. Here's how we can use those insights to see our own biases and make ourselves less vulnerable to deception.

What Happens to Your Half-Used Hotel Soap? Now, It Could Save Lives
What happens to the bars of soap and toiletries that get left behind after you stay at a hotel? Turns out nearly 2 million bars end up in the landfill each day. But now, Clean the World is on the case! Having found a way to recycle used bars into new soap, they are saving millions of lives each year.

How Cecilia Chiang Changed Food in America
If you’ve ever enjoyed Chinese food in the United States, like potstickers and Peking duck, then we’d like to introduce you to Cecilia Chiang. She's the "Julia Child" of Chinese cuisine, and the story of how she changed the way Americans eat is as remarkable as her influence!
Follow Us
Positive news for curious people.
There is a wave of goodness and progress well underway, all around the world.